How Social Media Impacts Medical Marketing

As we near the end of 2015, let's take a look at what has happened in the past decade. To put social media growth and expansion into perspective let’s look at a few important dates:

In recent years social media platforms such as Twitter, LinkedIn and Facebook have taken off. Now more and more people look to these websites for information on doctors, resturants, businesses, and local events. Since everyone is becoming an educated consumer, it is important as a business to create the image you want for your company through online marketing. A report in 2011 by the Federation of State Medical Boards stated “that 67% of physicians reported using social media for “professional purposes.”

Read More: 6 Ways to Target Patients Using Social Media

 Imagine going to a doctors office whose website claims it is “high-tech, organized, and clean” only to show up and realize it is outdated and poorly managed. This is where social media comes into play. By simply “Googling” a business, you as a consumer may be missing out on the opinions of people who have gone before you. By referencing Facebook or Twitter about the service you are interested in, you can have instant accesses to the opinions of consumers like you who have visited that physician before.

A businesses’ reputation is key to its success, especially in medical practices. Who would want to their healthcare to a medical center with bad social media reviews? Social media is mostly user-generated content, and these users hold a lot of power. People can say anything about a company, be it true or not, and these things could tarnish a company’s reputation, and this is why it is so important for doctors to manage their pages.

On the other hand, opinions from consumers could promote the company and show their strengths, and because of this it is important for medical practices to be actively involved in the social media conversation and content marketing. By joining a conversation already being had about their practice, docs can control where the conversation goes and direct it into a positive light. Social media in healthcare is all about learning how to enhance the positives and control the negatives.

4 Tips for Medical Marketing:

1.    Respond to all positive and negative posts with in 24 hours.

2.    Post at least 3 times a week on your Facebook page.

3.    Boost high performing posts, Facebook will tell you which these are!

4.    Have a personality! Set yourself a part! Don’t be boring.