the importance of infographics: as told by an infographic

If there's one thing we all know with certainty, it's that we're in the age of the infographic. At first it was all about content marketing: write as much as you can, make it compelling, churn it up and expel it onto as many platforms as you can. Then things changed, and it wasn't just about content anymore, it was about visual content marketing: don't just write as much as you can, find a way to make it pretty, make it visual, make it engaging. We're still living in what will most likely end up being the decade or even century of visual content marketing, but it's clear that we've already segmented even further. In today's marketing world it's all about infographics, baby!

When you look at the statistics out there, it's obvious why marketing has shifted in this direction. We came across Hubspot's 37 Visual Content Marketing Statistics You Should Know In 2016, and we found some visual content and infographic statistics that were literally eye-popping. We don't have time to share them all, but here were a few that we thought were particularly relevant:

1. Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. That's insane.

2. 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. We can tell you for sure that this is 100% at our company as well.

3. Content with relevant images gets 94% more views than content without relevant images. 

4. Infographics are Liked and Shared on social media 3x more than any other type of content.

5. People following directions with text and illustrations do 323% better than people following directions without illustrations. 

At this point it's undebatable that infographics are one of the hottest trends in our industry, and for good reason. That being said, not all infographics are created equal, and if you're going to put the time and money and effort into creating an infographic then it's vital that you're making sure it's one stellar information-packed piece of visual glory. Because we love the irony of this, here's an infographic from the content marketing geniuses at OneSpot that will help you do just!

infog

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