It’s no secret that effective healthcare marketing is an integral part of any successful practice. Also, being 2016, any effective marketing strategy should include social media pages like Facebook. Healthcare social media can connect you to your patients, bringing more people closer to your practice.
However, using social media can be difficult since there might not seem like there are any clear rules or guidelines to using Facebook in a professional manner. Don’t let that scare you away, though. There are certain things that can help your Facebook page serve its purpose. Here are 7 Facebook posts that can help your page do what it’s supposed to do – engage with your patients:
1. 101 Posts –
The people who follow your Facebook page are interested in your practice and medical imaging. Of course, as patients, they may not know as much as medical imaging professionals, so provide them with information that will help, or answer frequently asked questions.
2. Post Interesting Infographics –
Make any informational posts more interesting and eye-catching for the readers by turning them into images. This can be a quick, easy way to educate your readers about various things.
3. Share Blogs on your Facebook –
This will help you kill two birds with one stone. Not only can you increase traffic on your blog, but you can share your blogs on Facebook for anyone who might be interested in reading.
4. Inspirational Quotes and Lighthearted Posts –
Not everything has to be medical on your Facebook, and it shouldn’t be. You can avoid bogging down your patients with too much information by giving them occasional motivation quotes and friendly messages. This can also increase general engagement on your page since people like to read posts like those and share such messages with their own friends.
5. Show Patients Behind-the-Scenes –
Put a face to your business so your patients feel like they can engage as friends, not just patients. Facebook is a friendly site, so be friendly. Giving behind-the-scenes looks and posting pictures of your workers can further connections with your patients.
6. Share Relevant, Current News –
Facebook is a great way to keep up with current events and happenings. This is a great way to engage readers with any current news and breaking information in the field while maintaining your practice’s professional esteem.
7. Patient-Acknowledge Posts –
Let the patients know you care about them and want to engage past their office visits. Your Facebook should allow you to do more than advertise your services by bringing you closer to patients. So, for instance, don’t hesitate to make sure all of your patients had a good holiday.
At the end of the day, Facebook is an effective way to make your medical marketing more of a personal affair. In order to make sure your Facebook page is effective, you need to make sure that it brings your practice down to a personal level.
So, avoid too many posts that are information-heavy or just an advertisement, and make sure you are doing everything you can to increase engagement with your posts and page. An easy way to do this is to look at your Facebook as something for the patients, not just for your practice.