PPC Case Study: Increasing AdWords Conversions By 133.96% With One Change
How did we increase our PPC client's conversions by 133.96% month over month with a single change? That's easy - we set up an experiment testing a new bidding method and watched the magic unfold. We're going to walk you through our thought process, AdWords experiment, and take a deeper look at the crazy results. Read more for Google AdWords tips:
Case Study: Conversion Rates of Facebook Motion Graphic Ads VS Image-Based Ads
While there may not be a magical formula that advertisers can use in order to create a wildly successful Facebook campaign, there are certain things you can do to increase your ad’s likelihood of success. You may have heard that movement attracts users to your ads, but we wanted to put that to the test. So, our advertising team created a Facebook experiment comparing the results of image-based ads and video-based ads. Let’s dig into the experiment and conclusion.
Traditional vs. Non-Traditional Marketing in Healthcare
Now, there so many other ways for health care providers to reach patients with inbound content marketing techniques, which enables healthcare marketers to actually track the success of their efforts.
Case Study: How Small, Strategic Changes To Your Website Can Make A Huge Impact
“Making a change” doesn’t have to be over-complicated, it’s not always an entire website re-haul or a drastic shift in your messaging. Oftentimes it’s the minute changes, the small, strategic tweaks over time that incite the most powerful results. With this case study, we'll walk you through a success story that demonstrates how small, strategic optimizations to your website can make a huge impact.