How did we increase our PPC client's conversions by 133.96% month over month with a single change? That's easy - we set up an experiment testing a new bidding method and watched the magic unfold. We're going to walk you through our thought process, AdWords experiment, and take a deeper look at the crazy results. Read more for Google AdWords tips:
When it comes to crafting a campaign strategy that’s powerful, engaging, and cost-effective, the key is utilizing social media platforms that are the most likely to garner engagement and conversions for that specific client. Snapchat is a social media platform that may work great for some businesses but not for others. If you’ve been considering whether to use Snapchat as part of your social media marketing strategies, here are some factors you may want to consider.
There are lots of different reasons why people love Game Of Thrones but at Atlantic Health Solutions we enjoy it for its awesome marketing lessons. That’s right. GOT is a gold mine for teaching marketers valuable lessons about things like power dynamics, brand, popularity, and survival. Here are 5 marketing lessons we took from GOT.