Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.
For those who want to learn how to optimize Google Adwords campaigns for their marketing strategies, it is important to not let all of the new and confusing language and processes confuse you too much. The best way to do this is to make sure that you have a good structure and approach to creating and optimizing Adwords campaigns. Here's how to optimize your AdWords campaign made easy: