Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.