Inspiration is Everywhere: Healthcare Marketing Campaigns to Take Note Of

We all wish we came up with the ALS Ice Bucket Challenge in 2014 that took social media by storm. Their campaign successfully raised awareness for an important cause while encouraging a fun challenge that required interaction. Isn't that what all marketing gurus are hoping for when they launch a creative campaign? Here's how to run your own incredible marketing campaign.

7 Social Media Marketing No-No's

There's no doubt that social media marketing is a critical tool for discovering potential clients in the 21st Century. However, it's not always easy figuring out why your current strategy simply isn't cutting it. So, we've outlined the following social media marketing tips to ensure your healthcare practice is treading in the right directions.

Catching Your Reader’s Pinterest: How Pinterest Can Help You Market Healthcare Services

In the most technology-infused era to ever exist, social networking is a critical aspect of life. Despite your personal feelings about social networking, it isn’t going anywhere anytime soon. Luckily, neither are healthcare services. So here are a few ways that you can use social networking—in particular, Pinterest—to market your healthcare services.

WHY YOUR PRACTICE HAS TO PAY TO PLAY IN SOCIAL MEDIA MARKETING

At least 24 percent of small businesses are reported to have absolutely no social media presence. Despite an understanding of the importance of social media in modern marketing, some businesses still chose to avoid it, thinking the effort may not be worth the return. But, this is SO wrong! Here's why social media marketing is inevitable in today's world.

5 Reasons Why Your Healthcare Practice Needs Twitter

Social media is inescapably a part of our daily lives. Along with an optimized, mobile friendly website, your practice or hospital must be engaged on social media to connect with patients and spread the word about your business. Especially on Twitter as this platform continues to grow its 313 million monthly active users.