We know what works because we’re people-watchers. We track trends on social media, email marketing, and SEO, and our content reflects that. But that’s not all we do. We watch other healthcare marketing companies, too. We learn from their findings, their patient preferences, and what works for them. Marketing is a collaborative medium. We work together within our team, with our clients, and with others in the world. All three work together with just as much importance
“Making a change” doesn’t have to be over-complicated, it’s not always an entire website re-haul or a drastic shift in your messaging. Oftentimes it’s the minute changes, the small, strategic tweaks over time that incite the most powerful results. With this case study, we'll walk you through a success story that demonstrates how small, strategic optimizations to your website can make a huge impact.
Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.
We all wish we came up with the ALS Ice Bucket Challenge in 2014 that took social media by storm. Their campaign successfully raised awareness for an important cause while encouraging a fun challenge that required interaction. Isn't that what all marketing gurus are hoping for when they launch a creative campaign? Here's how to run your own incredible marketing campaign.
There's no doubt that social media marketing is a critical tool for discovering potential clients in the 21st Century. However, it's not always easy figuring out why your current strategy simply isn't cutting it. So, we've outlined the following social media marketing tips to ensure your healthcare practice is treading in the right directions.