How blogging can boost your practices website traffic

Anyone that has a website should want their website traffic to be off the charts as it translates into exposure, engagement, and potential patients. One easy way to boost your traffic is to create a blog that discusses your specialty and provides patients with valuable information. Often increasing website traffic means connecting to social media and using keywords well. This is the basis of healthcare marketing.

Use Keywords in Your Content and Bookmarks

It’s extremely important to use keywords in your content because it allows online search engines to populate your blog. The more current and up to date your content is the better it fares in search engines like Google and Yahoo. Keywords in the headline and body of text allow search engines to easily detect the subject of the content. So, don't leave out your keywords!

Add Your Website or Blog to Your Emails

If you communicate with your patients via email, simply add the link to your blog at the bottom of the email. Often patients will click on it to see what it is about. You can link a blog to a discount of special services you are offering for a limited time. Blogging will increase results on search engines, and show that as a doctor you are a knowledgeable professional who provides answers to commonly asked questions.

Convert Social Media Followers To Your Website

One of the easiest and quickest ways to boost traffic to your website is by posting your blog links on social media. Create eye catching image content that will snag a viewer's attention and likely lead to a conversion. This is what will help you find new traffic and potential new patients. There are so many opportunities to send people to your website, so take advantage of them! 

Expand Your Social Media Network

Using all social media like Facebook, Twitter, YouTube, Pinterest, and LinkedIn gives your medical practice access to a wider network of people. Take advantage of social media by connecting your healthcare marketing to all of the viable channels because it's simply good healthcare social media practices.

Patients Often Convert After Reading Blogs

When potential patients read your blog or articles it increases the likelihood that they will convert to patients. Every person is looking for a qualified, knowledgeable doctor that can help them with a whatever they are dealing with. When your content conveys why you are the best and how you can help them, readers will feel inclined to become patients. Blogging provides patients with useful information and opens a line of communication between the doctor and staff.

Blogging Offers the Chance to Describe Unique Selling Points

This means what makes you and your practice special. Perhaps you offer a new procedure that no one in the region offers.  Have you ever contributed to new research or designed a new procedure that helps patients? Your patients will want to know about anything that makes you stand out, so be sure to mention it in your blog posts!

Use Good SEO Practices

Targeting your local area with keywords based on the city/state your practice is in helps patients find your website. Optimizing your keywords throughout your blog to mention your location gives you a competitive edge over other practices in the area. It takes time and having a professional firm help with SEO is often a good idea. They know how to do SEO correctly and efficiently.

Statistic about Medical Blogging

About 61% of consumers fill out a form or call a business when medical marketing and blogging are done effectively. Most marketers think that blogs are the most valuable type of content on websites. About 90 percent of patients find custom content useful to their situation. More patients learn about a practice through blogs than advertising and it costs less than traditional advertising!

Don’t Forget Photos, Videos and Podcasts.

Photos, video about medical procedures or podcast often make the blog more interesting. Most patients will watch a video  or listen to a podcast to learn more about surgery and medications. These added often enhance a blog bringing more traffic to your medical site.

There's no way around it - blogging is here to stay. If your practice hasn't created a blog, then you're missing out on increased website traffic by a large margin. Blogging allows patients to get to know your practice while learning more about their concerns. In turn, you reap the SEO benefits of increased website traffic which enables your website to organically rank higher. It's a win-win situation for everyone!

By Joan Russell

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