social media platform

The Business of Social Media Marketing and Social Media Influencer Relations

Each year new social media platforms are introduced, bringing new ideas, methods of sharing, and shifts in the tastes of consumers and businesses alike. Marketing departments are taking part in these conversations by creating platforms to engage with potential clients and social media influencers. Read more about how social media is changing and how your organization can get involved with social media influencers.

Is Snapchat Marketing Right For Your Marketing Needs?

When it comes to crafting a campaign strategy that’s powerful, engaging, and cost-effective, the key is utilizing social media platforms that are the most likely to garner engagement and conversions for that specific client.  Snapchat is a social media platform that may work great for some businesses but not for others. If you’ve been considering whether to use Snapchat as part of your social media marketing strategies, here are some factors you may want to consider.