Why A Healthcare Marketing Agency Is The Best Choice For Your Healthcare Practice

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If you’re a healthcare provider of any kind, you’ve probably already realized the importance of having an online presence. Whether it be through your own website, and/or your social media usage, being active online has probably garnered your practice increasing popularity and patient interaction, and likely resulted in increased revenue as well.

Having a marketing company on your side makes a world of difference when trying to expand your reach. Not only do they handle any and all of your marketing needs, they eliminate all the stress of having to do it yourself and free up your time so that you can focus on doing what you’re great at; providing top-notch health care services to your patients or providers. That being said, not all marketing agencies are a good fit for your specific organization, and hiring the right healthcare marketing agency is very important to the overall success of your brand.

Many digital agencies have little to no knowledge when it comes to the ins and outs of the healthcare field. While they may be able to carry out general marketing projects and have an understanding of traditional marketing tools, they won’t be able to understand your specific needs as well as a healthcare marketing agency will. A traditional digital agency might not know that for a radiology center, the radiologists aren't usually on-site and leads aren't going to become fully converted users (aka: patients) unless they have a script for an imaging procedure. An SEO specialist who doesn't know the difference between Dysport and Botox isn't going to be able to drive qualified visitors to a plastic surgeon's blog. A social media guru who has never worked with a hospital before is going to have a hell of a time getting even the simplest of posts approved because they aren't used to the inner workings of hospital marketing teams; so they won't know what is necessary in order to get campaigns off the ground.

Read More: AHS Case Studies - Includes Radiology, Plastic Surgery, Pulmonary, Dentistry & Startup Studies

To put it simply, healthcare marketing agencies are just like any marketing agency, except for the fact that they exclusively specialize in marketing for the healthcare industry, including hospitals, practices, physicians, startups, nonprofits, and organizations.

To put it simply, healthcare marketing agencies are just like any marketing agency, except for the fact that they exclusively specialize in marketing for the healthcare industry, including hospitals, practices, physicians, startups, nonprofits, and organizations.

Many healthcare marketing agencies have spent decades working with people and companies in the healthcare field. Some healthcare marketing agencies may even specialize in marketing the same specialty your healthcare business practices, for instance, certain agencies specialize in working with plastic surgeons or dentistry locations.

The people who work for healthcare marketing agencies also have specialized knowledge in the healthcare field. They understand the tone and the patient audience, as well as the many approaches to launching healthcare marketing campaigns, including those concerning sensitive medical topics.

They will, of course, know all the general practices and tools that make marketing, but in addition to that they will be able to advise you specifically on the best healthcare marketing practices available for your specific industry, whether that’s a patient or provider-facing email campaign, a paid search campaign that’s specific to driving patient volume,  tips on how to manage a physician's business social media accounts to promote positive patient reviews or tactics on how to increase patient satisfaction and drive increased volume to your practice.


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The best part about having a knowledgeable team of healthcare marketers on your side is that you don’t even have to lift a finger but you can be as involved as you want to be. Sure, the major decisions will be up to you, but all of the work will be taken care of by people who know and understand you and your practice on a personal level but specialize in the nitty-gritty of marketing.

Whether your marketing strategy or implementation needs are small or large, long-standing or only for a short period of time, talk to a healthcare marketing agency to find out how they can help you pave the way to your goals.