If you're interested in learning more about our services or would like a free evaluation of your healthcare organization, fill out the form below or contact Marketing Director, Sara McFarland at smcfarland@atlantic-hs.com.
Social Media Management
- Creation of your business’ social media accounts
- Develop social networking through lead generation tactics
- Manage accounts and communication with our powerful scheduling and reporting programs
- Develop campaigns to increase engagement and impressions
Check out our Marketing Director, Sara McFarland's presentation from RBMA's Marketing Conference: So You Want to Be a Social Media Ninja?
SEO, PPC & WEBSITE MANAGEMENT
Website creation/management
Perform analysis of keywords and search phrases to focus
- Building keyword groups, identifying target market and implementing plans for improved organic reach
- Select forms of Internet marketing including: Email Marketing, Google Adwords, social media advertising, retargeting and display advertising.
- Content marketing including written blog content, image and video content
- Track ROI and the success of messages with regular reporting
Advertising & Public Relations
- Develop strong relationships with industry leaders and media to improve online and community reputation
- Brand development/Rebranding
- Design creation and distribution of marketing materials and collateral
- Traditional and multi-media advertising campaigns
Physician Outreach
- Conduct a full market analysis to determine community perception and growth opportunities
- Training and counseling for marketing representatives
- Territory development and call rotations
- Utilization of Customer Relationship Management programs (Salesforce.com)
- Networking and planning for events such as CMEs