Social media marketing is an incredibly effective marketing tool for doctors, dentists, and members in every area of the healthcare industry. When used correctly and consistently, it can demonstrate a business’s success, increase brand awareness, and generate patient leads. Here’s how to pick the right social media platforms for your practice so you can kickstart your health care social media marketing:

You don’t need to become an SEO expert overnight (that’s what we’re here for!), but it is important for anyone who’s calling the shots at your practice to have a basic understanding of what SEO is and how it can affect your business, especially in industries like healthcare.

There are countless reasons why it makes sense to hire a healthcare marketing agency for your advertising and digital marketing needs, but here are the top three:

Most companies turn to Google Ads (formerly Adwords) to achieve quick results, but before your throw money behind a bunch of campaigns you need to make sure someone can devote the appropriate amount of time and effort towards managing, evaluating, and adapting these campaigns for maximum ROI. Google Ads is a huge beast, and it can be overwhelming trying to figure out what you need to do to make your campaigns successful.

Here are 5 key things you should be doing to best optimize your Google Ads:

Released at the beginning of August, Instagram is introducing Instagram Reels to bring new ways for users and businesses to interact with their clients and followers. Emulating TikTok, Instagram Reels is a simple, easily-reproducible 15-second video tool that has already proven to be a great way to reach millennial and Gen-Z audiences.

So what are Instagram Reels, and how can you use them in your marketing strategy?

COVID-19 is having a devastating impact on healthcare companies across the country, and many practice owners are left wondering what they can do to staunch the bleeding and ensure that revenue increases once things go back to normal. Whether you’re partnered with a marketing agency or not, it’s crucial now more than ever that you take steps to keep your practice front-of-mind for patients and ensure that they return once things go back to normal. Here are 4 marketing tips you can implement yourself during COVID-19:

The truth is that the coronavirus pandemic has impacted most businesses. While it may be tempting to put your social media on hold during this confusing time, we highly encourage you to rethink this decision. Maintaining a strong social media presence at this time will result in so many long-term benefits for your practice. If you are conflicted about what social media content is appropriate to post amidst the COVID-19 crisis, we’ve got you covered. In this article, we are sharing a list of engaging social media post ideas that you can use during this uncertain time.

We’re not saying that there aren’t still specific scenarios in which print advertisement can be effective, but when it comes to healthcare marketing chances are that your print ads are costing you money and not resulting in the conversions you need. Let’s learn why.

Finding a healthcare-specific marketing team is difficult in and of itself, but finding one that satisfies all of your marketing needs in-house and who understand what your business is all about is even harder! Good thing Atlantic Health Solutions is here for you. Here are the 10 services you will have access to when you hire our healthcare marketing team.

If you’re a millennial, this may not apply to you, but if you’re from generations that predated the existence of modern day Instagram culture then you may not really understand the importance of Instagram, nor the impact that it can have. In which case, here are 5 ways Instagram can help boost your healthcare marketing and bring new clients in.

Doctors who are working to build their own brand or grow their practice require a more personalized marketing approach that will target their specific needs, goals, and audience. Marketing professionals are trained to develop campaigns, messaging, and creative tactics that will bring tangible results to your practice. Here are 4 ways in which doctors can benefit from the help of a healthcare marketing agency.

As a healthcare marketing agency, we understand how difficult it can be to bring in a new members to the team. Not only are we experienced in bringing in new clients, we also know what it’s like to fit the needs of our clients. That is why we follow a 5-step onboarding process that ensures the smooth transition of all of your marketing needs, into our hands. Over the past few weeks, we’ve been covering what each of those steps entails, this week we’re going to go over the final step of our onboarding process: the strategic plan.

While the benefits of the Internet have helped expedite procedures and streamline what used to be tedious processes, the negative aspect has been the loss of face-to-face interactions. To counter this, our client onboarding Lunch & Learn is meant to provide incoming clients with a chance to get to know who we are, and vice versa. Here is everything else you need to know about step 4 of 5 of our Onboarding Process: the Client Onboarding Lunch & Learn.

Atlantic Health Soluntions’ onboarding process is quite simple (for our clients) and is usually comprised of 5 quick steps. This week we’re going to be diving into the third step: Onboarding Tools! Here’s everything you need to know about step 3 out of 5: Onboarding Tools — what they are and where to find them.

It’s safe to say that social media platforms such as Twitter, Instagram, and Facebook completely dominate as online marketing platforms. Consumers look to these websites to determine the scope, purpose, and credibility of a business, as well as to determine whether they offer something they’re interested in. Research like this is part of becoming an educated consumer, and that’s why it is important as a healthcare business to create the image you want for your healthcare practice or business through online marketing.

Every week for the past two weeks we’ve been covering what that process looks like overall, and from each particular step. We hope that by deconstructing each step, we can show just how much upfront value we offer our clients during the onboarding process, while also making it as easy and simple for them as possible. This week, we’re deconstructing step 2 of 5: our Client Onboarding Details Form - or, simply put, the Onboarding Form.

While some healthcare marketing agencies do offer comprehensive evaluations and in-depth proposals for potential clients, they tend to place a big price tag on it. At Atlantic Health Solutions, we believe in providing up front value for our potential clients at no cost to them and with no demand for commitment.

Bringing a new marketing team onboard to support your healthcare practice, or start-up, can be quite a headache. That is why we’ve paid special attention to making our marketing onboarding process for new clients as easy and uncomplicated as possible. Here are 5 ways our onboarding process is different from your standard marketing agency.

With millennials posed on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation, marketing to millennials has never been more important. So, how do you get millenials to pay attention? Here are a few ideas.

Each year new social media platforms are introduced, bringing new ideas, methods of sharing, and shifts in the tastes of consumers and businesses alike. Marketing departments are taking part in these conversations by creating platforms to engage with potential clients and social media influencers. Read more about how social media is changing and how your organization can get involved with social media influencers.

Designing marketing material for your own business is easier than designing for other clients, but in either case, you want to make sure that your designs are unique and appropriate for the message you are trying to portray, and for the audience receiving it. Here are 5 design mistakes we want to make sure you avoid when designing healthcare marketing material.

Need help with your marketing? Help with Instagram? Website redesign? SEO? Check out these 3 free marketing tools right off our Atlantic Health Solutions Home page. Downloading them takes one click; reading through them — about 3 minutes.

When you’re looking for a healthcare marketing agency to promote your medical practice or healthcare startup, how do you find the one that is best for you, especially as a smaller healthcare organization?Well, that will depend on your needs and goals. Either way, make sure to ask the following questions to know you're getting what you want and need out of a healthcare marketing agency. 
 

Rebranding is done for a variety of reasons but oftentimes it has to do with reaching new goals and changing client perspective about your organization or products. When it’s done right, rebranding can help strengthen a brand and ensure its survival. Here are 5 ways rebranding can help you reach your goals.

 If you’re not experienced in social media marketing, new features such as Facebook Live and Instagram Live may come off as intimidating or confusing, but knowing how to use them can be your best asset in garnering new followings. Let’s look at some of the main features the two social media live streaming methods have to offer. 
 

In the marketing business, it’s not always smooth sailing when it comes to finding great content marketing tools, but the solutions are out there, and we’re here to bring some of them to you.Here are 5 free Google content marketing tools that will change how you are doing your job for the better. 

Managing a blog’s content can be super fun, but what happens when you start running out of blog content ideas? Don’t stress! Here are 10 of our best brainstorming techniques you can use.