How did we increase our PPC client's conversions by 133.96% month over month with a single change? That's easy - we set up an experiment testing a new bidding method and watched the magic unfold. We're going to walk you through our thought process, AdWords experiment, and take a deeper look at the crazy results. Read more for Google AdWords tips:

While there may not be a magical formula that advertisers can use in order to create a wildly successful Facebook campaign, there are certain things you can do to increase your ad’s likelihood of success. You may have heard that movement attracts users to your ads, but we wanted to put that to the test. So, our advertising team created a Facebook experiment comparing the results of image-based ads and video-based ads. Let’s dig into the experiment and conclusion.

Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.

For those who want to learn how to optimize Google Adwords campaigns for their marketing strategies, it is important to not let all of the new and confusing language and processes confuse you too much. The best way to do this is to make sure that you have a good structure and approach to creating and optimizing Adwords campaigns. Here's how to optimize your AdWords campaign made easy:

Google AdWords has become increasingly popular for companies across the board, including healthcare practices. Quite simply, you are able to create campaigns based off of relevant keywords and ads that lead back to your website. You create ads that appear at the top of search results in order to catch users' eyes. If it's that simple, what could go wrong? Quite simply, a lot can go wrong if you don't steer clear of these 7 deadly AdWords sins. Continue Reading Article >