Social media marketing is an incredibly effective marketing tool for doctors, dentists, and members in every area of the healthcare industry. When used correctly and consistently, it can demonstrate a business’s success, increase brand awareness, and generate patient leads. Here’s how to pick the right social media platforms for your practice so you can kickstart your health care social media marketing:

You don’t need to become an SEO expert overnight (that’s what we’re here for!), but it is important for anyone who’s calling the shots at your practice to have a basic understanding of what SEO is and how it can affect your business, especially in industries like healthcare.

There are countless reasons why it makes sense to hire a healthcare marketing agency for your advertising and digital marketing needs, but here are the top three:

Most companies turn to Google Ads (formerly Adwords) to achieve quick results, but before your throw money behind a bunch of campaigns you need to make sure someone can devote the appropriate amount of time and effort towards managing, evaluating, and adapting these campaigns for maximum ROI. Google Ads is a huge beast, and it can be overwhelming trying to figure out what you need to do to make your campaigns successful.

Here are 5 key things you should be doing to best optimize your Google Ads:

Released at the beginning of August, Instagram is introducing Instagram Reels to bring new ways for users and businesses to interact with their clients and followers. Emulating TikTok, Instagram Reels is a simple, easily-reproducible 15-second video tool that has already proven to be a great way to reach millennial and Gen-Z audiences.

So what are Instagram Reels, and how can you use them in your marketing strategy?

COVID-19 is having a devastating impact on healthcare companies across the country, and many practice owners are left wondering what they can do to staunch the bleeding and ensure that revenue increases once things go back to normal. Whether you’re partnered with a marketing agency or not, it’s crucial now more than ever that you take steps to keep your practice front-of-mind for patients and ensure that they return once things go back to normal. Here are 4 marketing tips you can implement yourself during COVID-19:

The truth is that the coronavirus pandemic has impacted most businesses. While it may be tempting to put your social media on hold during this confusing time, we highly encourage you to rethink this decision. Maintaining a strong social media presence at this time will result in so many long-term benefits for your practice. If you are conflicted about what social media content is appropriate to post amidst the COVID-19 crisis, we’ve got you covered. In this article, we are sharing a list of engaging social media post ideas that you can use during this uncertain time.

We’re not saying that there aren’t still specific scenarios in which print advertisement can be effective, but when it comes to healthcare marketing chances are that your print ads are costing you money and not resulting in the conversions you need. Let’s learn why.

Finding a healthcare-specific marketing team is difficult in and of itself, but finding one that satisfies all of your marketing needs in-house and who understand what your business is all about is even harder! Good thing Atlantic Health Solutions is here for you. Here are the 10 services you will have access to when you hire our healthcare marketing team.