Social media marketing is an incredibly effective marketing tool for doctors, dentists, and members in every area of the healthcare industry. When used correctly and consistently, it can demonstrate a business’s success, increase brand awareness, and generate patient leads. Here’s how to pick the right social media platforms for your practice so you can kickstart your health care social media marketing:

You don’t need to become an SEO expert overnight (that’s what we’re here for!), but it is important for anyone who’s calling the shots at your practice to have a basic understanding of what SEO is and how it can affect your business, especially in industries like healthcare.

There are countless reasons why it makes sense to hire a healthcare marketing agency for your advertising and digital marketing needs, but here are the top three:

Most companies turn to Google Ads (formerly Adwords) to achieve quick results, but before your throw money behind a bunch of campaigns you need to make sure someone can devote the appropriate amount of time and effort towards managing, evaluating, and adapting these campaigns for maximum ROI. Google Ads is a huge beast, and it can be overwhelming trying to figure out what you need to do to make your campaigns successful.

Here are 5 key things you should be doing to best optimize your Google Ads:

Released at the beginning of August, Instagram is introducing Instagram Reels to bring new ways for users and businesses to interact with their clients and followers. Emulating TikTok, Instagram Reels is a simple, easily-reproducible 15-second video tool that has already proven to be a great way to reach millennial and Gen-Z audiences.

So what are Instagram Reels, and how can you use them in your marketing strategy?