If you manage social media accounts and you’ve been at it for a while, then you’ve probably noticed a definite decline in Facebook’s organic reach. If you have, don’t worry, you’re not crazy. The decline, while a bit worrying, may actually be working in your favor. Read more to find out why how your organic reach is being directed and how you can help it be seen by the right people.
How to Boost Your Practice’s Organic Reach on Facebook
Facebook allows people to connect with each other online. Whether it be your friends, family, clients, or whoever else, you’re on Facebook to connect with them. So, in order for Facebook to be a useful healthcare marketing tool, you need to be reaching your clients effectively. There are two ways in which your posts on Facebook can reach individuals – organic reach and paid reach. Paid reach occurs when unique viewers are shown your Facebook post as an advertisement. Continue Reading Article >