Healthcare marketing is an important part of gaining new patients for healthcare providers. The Pew Research Center discovered that more caregivers and patients are using online media to form healthcare decisions. After all, patients are constantly searching online for information on medical treatments, doctor recommendations and hospital reviews on the Internet. Continue Reading Article >
Increasingly, patients gain more and more knowledge about healthcare. YouTube is one of the most prominent social media platforms that has truly made a difference and is responsible for revolutionizing videos on all subject matter. Healthcare videos have popped up all over YouTube centering on surgery, tests, human anatomy how to deliver CPR, etc. Videos are an entertaining way to deliver valuable information in our fast paced world. So, will your healthcare practice jump on board and capitalize on this growing trend? Continue Reading Article >
Facebook allows people to connect with each other online. Whether it be your friends, family, clients, or whoever else, you’re on Facebook to connect with them. So, in order for Facebook to be a useful healthcare marketing tool, you need to be reaching your clients effectively. There are two ways in which your posts on Facebook can reach individuals – organic reach and paid reach. Paid reach occurs when unique viewers are shown your Facebook post as an advertisement. Continue Reading Article >
Saying that everyone is on Facebook would hardly be an exaggeration since there’s reportedly over 1 billion active Facebook users in the world right now. With so many users, Facebook has become one of the central communities for friends and family to connect with each other. In addition to pure social relationships, Facebook has also become an extremely effective resource for businesses to connect to their clients. Medical marketing is certainly not separate from the Facebook era either as Facebook turns out to be an excellent platform for medical practices to market to patients. Continue Reading Article >
When Beyoncé unveiled her fifth solo album in the dark of night on December 16th in 2013, she took her fans bt storm. The next morning, frenzy ensued, leaving her fans in a state of delirium, her competition stunned and the media scrambling to keep up. Her influence was heard ‘round the world, despite her decision to forego the madness of traditional marketing. This stroke of genius left us wondering how we could apply some Beyoncé wisdom to health care marketing.
1. Be Irreplaceable
In her song Irreplaceable, Beyoncé says not to think you can’t be replaced, which rings true in health care. By providing your patients with the highest quality care, you can become irreplaceable to them though. This means taking extra steps to make them feel valued. This could mean simply listening to patient concerns, staying open later to get more appointments scheduled or cutting wait times.
2. Have a partner that’s Crazy In Love with you
Despite the turbulent waters of celebrity, Beyoncé has achieved greatness on her own accord. However, her relationship with media mogul Jay-Z, hasn’t hurt her stardom. The health care industry can be equally as chaotic. By partnering with other providers in your community, you can reach more patients and form relationships with referring offices through networking.
3. It’s all about the Video Phone
Her new album catapulted through the charts, making it #1 on iTunes. What makes this album different is that she released not only 14 new songs, but also 16 full-length videos calling it a “visual album.” Video content is the best way to reach fans and even patients. Care providers can use simple virtual tours, testimonials and how-to videos to capture new patient leads online.
4. What Runs the World? Social media
Before lunchtime, the news of Beyoncé’s gift had gone viral, as her fans and took to social media to show their appreciation. Using social media can also amplify your reach to patients and those in your community. When patients are happy with your service, you can encourage them to share their experiences on social media or review sites. This is especially valuable in light of the SEO changes Google has made to the weight of social reviews.
5. Me, Myself & I: Sometimes independence is best
People might have thought she was crazy to leave Destiny’s Child, but Beyoncé needed freedom and independence. With a rise in hospital acquisition and consolidation, practices can lose a lot of their flexibility and components of care. Don’t be afraid to stand alone as an independent practice and preserve what is important to patients.
6. You are… Sasha Fierce, don’t be afraid to show it
Don’t just rely on traditional marketing to attract new patients. Learn a lesson from Queen B and take a unique approach; your high quality care will market itself. So, instead of paying for a billboard, think about planning a campaign that encourages referring office staff to interact with your brand.
* This post was also shared via Ragan’s Health Care Communication News.