One of the best selling points your imaging center might have, is your quality of service. Now, it's time to see if your website showcases the same level of quality you hold your staff to. In healthcare marketing, search engine optimization and having a patient-friendly website is key.
To ensure that your website is being effective, you’ll want to go through and check all the moving parts. You don’t need to hire an SEO specialist or spend a ton of money to evaluate your website. As long as you know what to look for, you can get started today!
Be honest with yourself, does your website look modern and sleek? Does it reflect the kind of high quality, technologically advanced medical care you provide? If your website looks like a high school student designed it in their computer class circa 2003, with sparkling and spinning graphics, it might be time to update.
If your website has said the same thing on the home page since you launched 5 years ago, Google probably doesn't even know you exist. You need to update your webpages with new content regularly. Adding a blog to your website can help you add fresh content without overloading your on-page content.
Keyword Optimized Page Titles
If a patient went on Google and typed in “MRI in Tampa fl” you would hope that your Tampa based imaging center would come up first in their search results. If you don’t have the terms “Tampa” or “MRI” in your page's title though, it’s very unlikely. Think about the search terms your patients would use and be sure to incorporate them into your content.
If you've recently revamped your website or moved to a template site like Wordpress or Squarespace, it's possible that some of your old URL links might have changed. To make sure links out on old social media posts or in old blog articles aren't broken and leaving your visitors perturbed, set up 301 redirects so that the old URLs go to similar new pages rather than pages that don’t exist anymore.
Alt Image Description
Appropriately used images on your website or blog posts are great, but make sure that you have added image titles and descriptions to them so they aren’t just taking up space and are working to grab the attention of Google for terms you're hoping to rank for organically. This way they help to boost the power of your page.
Do you have Google Analytics set up? If you answered ‘no’ to this question, then go in time out. How are you tracking the success of your website? How do you know if people are actually using your site? You can’t improve if you don’t know where you stand.
Calls to Action
Make sure you have a call-to-action on each appropriate landing page on your website. These should be accompanied by a contact form giving patients the opportunity to request appointments online, ask questions if they are unable to get on a phone or just to get more information.