In today’s world, there’s definitely no shortage when it comes to the amount of information and tools available to everyone through the internet. While this should be considered a good thing, it can also present people with the challenge of figuring out when something is actually useful, effective, and high-quality. This is especially true when it comes to healthcare marketing.
This is a predicament for just about anyone who uses computers and the internet, and healthcare marketing agencies are certainly not exempt. Specifically, it can be very difficult for agencies to know which image content tools are worthwhile and can help them create quality images easily because there are so many different ones.
As any healthcare marketing company has probably realized, not every marketer on their team is tech-savvy when it comes to creating image content. Unless they’ve had specific training or experience with Photoshop or Adobe Illustrator, then it is most likely best that have a better tool to help them create images in an easier, more simple manner, especially for their simple projects.
So, for those healthcare marketing companies looking for content imaging tools that might be a little more user-friendly, here are the top 3 tools for you and your employees:
Canva is one of the marketing world’s favorite tools for creating imaging content right now, and there are many reasons why this is the case. Canva offers marketing agencies an extremely easy and intuitive platform that can help your team create very effective content for any type of platform or marketing campaign.
They provide users with a huge library of designs, templates, and images that they can customize and create in a very simple and easy-to-grasp manner. Also, Canva allows users to create, curate, customize, and then export your image content all in one place, and you can even collaborate with other users and work simultaneously on images. Not only do they offer one of the more comprehensive image content tools, but they offer it for a very affordable price.
PicMonkey offers marketers a very simple and easy-to-use software that allows you to create and customize image content for a number of projects. While they offer simple and quick templates and sets to design and customize images for things like social media content, they also provide users with effective tools for photo editing. This can prove to be especially useful when it comes to creating on-brand images for your social media and blog pages.
Pablo is another free and very easy-to-use tools to help marketing companies create quality images for their blog and social media campaigns. Pablo is extremely intuitive and simple. You begin by choosing a photo from their library, or uploading your own, and then select which network you are creating content for, and they will provide you with easy and effective content designs from there. Then, just add any text to your image, and your content is ready to go.
At the end of the day, there is no right or wrong decision when it comes to choosing tools that will help your marketers create better images more effectively. Depending on your clients, their needs, and your strategies and employees, there are a number of different tools that might be best for your team. However, if you are looking for a tool to help your healthcare marketing agency and don’t know where to look, we definitely recommend that you begin your search here.