When it comes to crafting a campaign strategy that’s powerful, engaging, and cost-effective, the key is utilizing social media platforms that are the most likely to garner engagement and conversions for that specific client. Snapchat is a social media platform that may work great for some businesses but not for others. If you’ve been considering whether to use Snapchat as part of your social media marketing strategies, here are some factors you may want to consider.
5 Game of Thrones Lessons That Apply To Marketing
There are lots of different reasons why people love Game Of Thrones but at Atlantic Health Solutions we enjoy it for its awesome marketing lessons. That’s right. GOT is a gold mine for teaching marketers valuable lessons about things like power dynamics, brand, popularity, and survival. Here are 5 marketing lessons we took from GOT.
Facebook's Organic Reach Is Decreasing, Here's How To Fight It.
If you manage social media accounts and you’ve been at it for a while, then you’ve probably noticed a definite decline in Facebook’s organic reach. If you have, don’t worry, you’re not crazy. The decline, while a bit worrying, may actually be working in your favor. Read more to find out why how your organic reach is being directed and how you can help it be seen by the right people.
Case Study: Conversion Rates of Facebook Motion Graphic Ads VS Image-Based Ads
While there may not be a magical formula that advertisers can use in order to create a wildly successful Facebook campaign, there are certain things you can do to increase your ad’s likelihood of success. You may have heard that movement attracts users to your ads, but we wanted to put that to the test. So, our advertising team created a Facebook experiment comparing the results of image-based ads and video-based ads. Let’s dig into the experiment and conclusion.
Why You Should Hire A Healthcare Marketing Agency For Your Practice
Having a marketing company on your side makes a world of difference when trying to expand your reach. That being said, not all marketing agencies are a good fit for your specific organization, and hiring the right healthcare marketing agency is very important to the overall success of your brand. Read more to learn about the benefits of choosing a healthcare marketing agency to represnent your healthcare practice's marketing needs.