Tackling paid search advertising isn’t an easy feat – keyword research, creating ad copy, determining negative keywords, setting up audience targeting, etc. It’s especially difficult if you’re running a one-man show and trying to figure out why your campaign isn’t converting. With so many moving parts, how can you pin point what went wrong in your campaign? And better yet, how can you increase your conversions? Here's how our client increased their conversions by 37% after cutting their AdWords budget in half.
Many businesses don’t know the difference between organic and paid search results. Search results are when you type a query into the search box in Google and Yahoo and get a search engine result page. The results are a list of companies or information that matches your keywords. Understanding the difference between paid and organic search results can truly help your practice increase your website ranking. Continue Reading Article >