While traditional marketing efforts are targeting the Baby Boomers, new technology and a growing consumer market demands a new approach when targeting millennials. Their power and influence is growing dramatically and soon they will make up about one-third of the global population. In order to engage a new demographic, you need to know what motivates them. Here are some strategies to consider when marketing to millennials.
Dealing With Negative Reviews: Why It Matters
Addressing negative reviews is crucial in maintaining a positive image within the community. The fact of the matter is, most people only leave reviews under exceptional circumstances, and usually this falls under exceptionally bad circumstances. If we took the time out of our day to publicly compliment every business when we left in a standard, decent or good mood, we wouldn’t have time for the important things, like binge-watching Friends. So, why should you take the time out of your Netflix marathon to respond to negative reviews? Continue Reading Article >
Picking the Right Platform: Using Facebook, Twitter, and LinkedIn to Reach Patients
As with just about anything in the past decade or so, healthcare marketing has changed quite a bit due to technological advances. While some marketing techniques are still carried out in traditional ways, a bulky portion of any effective marketing strategy takes place on social media. Continue Reading Article >
5 Questions to Ask Before Hiring A Healthcare Marketing Agency
In recent years, medical marketing has become much more expansive as the marketing techniques and capacities have grown through the age of the internet. New and improved platforms have resulted in new and improved marketing strategies for medical practices. However, with the development of many newer marketing ideas, such as healthcare social media, it can be difficult for any practice to manage their own marketing strategies. Continue Reading Article >
7 Major Google AdWords Mistakes to Avoid
Google AdWords has become increasingly popular for companies across the board, including healthcare practices. Quite simply, you are able to create campaigns based off of relevant keywords and ads that lead back to your website. You create ads that appear at the top of search results in order to catch users' eyes. If it's that simple, what could go wrong? Quite simply, a lot can go wrong if you don't steer clear of these 7 deadly AdWords sins. Continue Reading Article >