We all wish we came up with the ALS Ice Bucket Challenge in 2014 that took social media by storm. Their campaign successfully raised awareness for an important cause while encouraging a fun challenge that required interaction. Isn't that what all marketing gurus are hoping for when they launch a creative campaign? Here's how to run your own incredible marketing campaign.
Social media is inescapably a part of our daily lives. Along with an optimized, mobile friendly website, your practice or hospital must be engaged on social media to connect with patients and spread the word about your business. Especially on Twitter as this platform continues to grow its 313 million monthly active users.
Instagram has become a social media phenomenon and a tool to present our work while sharing what we all have in common. Along with it, comes a unique marketing opportunity that you don't want to miss out on. Whether you are promoting or simply creating content, here are some tactics to gain followers so you can help build a brand for your practice.
Healthcare marketing does not have some simple or single formula for success. With success depending on many, many changing factors that require constant effort and optimization, it would be far from the truth to say that healthcare marketers follow some definitive blueprint as their strategy. Continue Reading Article >