Word of mouth marketing is certainly an old fashioned concept, but it’s effectiveness has not waivered. If a patient visits a new doctor or medical facility and tells their family and friends about it, this increases the amount of people that learn about this doctor or medical facility simply by word of mouth. Over 92% of patients trust recommendations from doctors, family, friends and co-workers. Continue Reading Article >
4 Big Ways Your Healthcare Practice Can Benefit From YouTube
Increasingly, patients gain more and more knowledge about healthcare. YouTube is one of the most prominent social media platforms that has truly made a difference and is responsible for revolutionizing videos on all subject matter. Healthcare videos have popped up all over YouTube centering on surgery, tests, human anatomy how to deliver CPR, etc. Videos are an entertaining way to deliver valuable information in our fast paced world. So, will your healthcare practice jump on board and capitalize on this growing trend? Continue Reading Article >
7 Tips for Using Content in Your Marketing Automation
You may have heard “content marketing” get thrown around, but what it is and why does it matter? Content marketing is a way to market your healthcare business and promote your brand cost effectively. It is a major factor in helping your practice increase your search engine ranking. Content marketing offers many tangible and intangible benefits to the healthcare industry, so here’s our top seven benefits. Continue Reading Article >
The ABC's of Content Marketing
Content marketing is important to doctors, hospitals, and healthcare providers for communications with patients, vendors, and for attracting new business. Websites need healthcare marketing in order to engage the reader and help businesses entice new patients or clients. A professional healthcare marketing agency can help you develop a plan to improve your content marketing. Continue Reading Article >
5 SEO Tips for Improving Your Healthcare Practice's Organic Ranking
Earned search rankings are becoming increasingly important as websites fight for visitors in the overly saturated healthcare marketing world. When every view counts, making it to the first page of Google search results may be just as thrilling as landing a story on the front cover of the New York Times. Effective search engine optimization can improve the visibility of a website and increase traffic leading to more patients. Continue reading article>