Google AdWords has become increasingly popular for companies across the board, including healthcare practices. Quite simply, you are able to create campaigns based off of relevant keywords and ads that lead back to your website. You create ads that appear at the top of search results in order to catch users' eyes. If it's that simple, what could go wrong? Quite simply, a lot can go wrong if you don't steer clear of these 7 deadly AdWords sins. Continue Reading Article >
3 Healthcare Marketing Musts
Healthcare marketing is an important part of gaining new patients for healthcare providers. The Pew Research Center discovered that more caregivers and patients are using online media to form healthcare decisions. After all, patients are constantly searching online for information on medical treatments, doctor recommendations and hospital reviews on the Internet. Continue Reading Article >
The New Marketing Trend: Using Snapchat to Market Your Services
Snapchat is a mobile phone messaging service that enables users to share text, photos, and videos with friends via cell phones for short periods of time. This social media platform provides incredible marketing opportunities for various business. Depending on your business, you can garner quite a following. For example, Cosmopolitan Magazine is getting 3 million views a day! So, how exactly can you utilize Snapchat for healthcare marketing? Continue Reading Article >
Word Of Mouth Marketing: How To Get More Referrals
Word of mouth marketing is certainly an old fashioned concept, but it’s effectiveness has not waivered. If a patient visits a new doctor or medical facility and tells their family and friends about it, this increases the amount of people that learn about this doctor or medical facility simply by word of mouth. Over 92% of patients trust recommendations from doctors, family, friends and co-workers. Continue Reading Article >
4 Big Ways Your Healthcare Practice Can Benefit From YouTube
Increasingly, patients gain more and more knowledge about healthcare. YouTube is one of the most prominent social media platforms that has truly made a difference and is responsible for revolutionizing videos on all subject matter. Healthcare videos have popped up all over YouTube centering on surgery, tests, human anatomy how to deliver CPR, etc. Videos are an entertaining way to deliver valuable information in our fast paced world. So, will your healthcare practice jump on board and capitalize on this growing trend? Continue Reading Article >