As with just about anything in the past decade or so, healthcare marketing has changed quite a bit due to technological advances. While some marketing techniques are still carried out in traditional ways, a bulky portion of any effective marketing strategy takes place on social media. Continue Reading Article >
5 Questions to Ask Before Hiring A Healthcare Marketing Agency
In recent years, medical marketing has become much more expansive as the marketing techniques and capacities have grown through the age of the internet. New and improved platforms have resulted in new and improved marketing strategies for medical practices. However, with the development of many newer marketing ideas, such as healthcare social media, it can be difficult for any practice to manage their own marketing strategies. Continue Reading Article >
7 Major Google AdWords Mistakes to Avoid
Google AdWords has become increasingly popular for companies across the board, including healthcare practices. Quite simply, you are able to create campaigns based off of relevant keywords and ads that lead back to your website. You create ads that appear at the top of search results in order to catch users' eyes. If it's that simple, what could go wrong? Quite simply, a lot can go wrong if you don't steer clear of these 7 deadly AdWords sins. Continue Reading Article >
3 Healthcare Marketing Musts
Healthcare marketing is an important part of gaining new patients for healthcare providers. The Pew Research Center discovered that more caregivers and patients are using online media to form healthcare decisions. After all, patients are constantly searching online for information on medical treatments, doctor recommendations and hospital reviews on the Internet. Continue Reading Article >
The New Marketing Trend: Using Snapchat to Market Your Services
Snapchat is a mobile phone messaging service that enables users to share text, photos, and videos with friends via cell phones for short periods of time. This social media platform provides incredible marketing opportunities for various business. Depending on your business, you can garner quite a following. For example, Cosmopolitan Magazine is getting 3 million views a day! So, how exactly can you utilize Snapchat for healthcare marketing? Continue Reading Article >